San Jose State's Marketing Association is comprised of high potential students who promote professional practices, academics, and community service. They aim to provide opportunities to the SJSU community to network, share knowledge, and nurture the next generation of business leaders.
Education Services
Industry
2024
Year
SJSU MA
Client
Overview
This year-long project focused on providing comprehensive marketing services to the San Jose State Marketing Association, emphasizing digital campaigns, social media management, and content creation. The initiative aimed to enhance student engagement and expand the association's digital presence across multiple platforms over two semesters.
Challenge
The primary challenge was to increase college student engagement with the Marketing Association's content and activities in a highly competitive digital landscape. Creating compelling, trend-aware content that would resonate with the target audience across various social media platforms was essential.
Goal
The main objectives were to:
Boost student engagement with the association's digital content
Expand the association's reach across social media platforms
Improve website traffic
Create impactful print media to complement digital efforts
Solution
To address these challenges and achieve the goals, a multi-faceted approach was implemented:
Digital marketing campaigns: Created and launched campaigns with embedded storytelling themes, leveraging current trends to capture student interest.
Social media management: Developed and managed a comprehensive social media calendar, scheduling over 250 posts across Instagram, LinkedIn, and TikTok. The content was designed to inspire members in their career paths and personal goal achievement.
Content creation: Produced high-quality content for various formats, including Instagram posts, IGTVs, and Reels, targeting a broad digital audience.
Print media: Spearheaded the launch and design of two semesterly magazines to complement the digital efforts.
Results
The marketing services yielded significant positive outcomes for the San Jose State Marketing Association:
Rising engagement: Increased college student engagement by 30% through targeted digital marketing campaigns.
Audience growth: Reached a combined digital audience of over 35,000 through outstanding content creation across multiple platforms.
Revamped website: Boosted website traffic by more than 500% through the launch of semesterly magazines.
Content consistency: Successfully managed and grew the association's presence on Instagram, LinkedIn, and TikTok with over 250 scheduled posts.
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Instagram Profile: Value, Consistent Posts, Engagement
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